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MSG Designs


Services: Fashion and  Manufacturing

Location: ​Kimberly, Northern Cape

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Based in the small diamond mining town of Kimberly in the Northern Cape, MSG Designs is a felt products manufacturing house specialising in footwear, hats, sleepers, robes and bags. They produce 100% handmade felt from pure merino wool. Felt is a textile material that is produced by matting, condensing and pressing fibers together. Felt has superior thermal insulating properties and can be made to be water repellent. It is renewable and an environmentally friendly resource. MSG products are unique, versatile, highly resilient, and retain its strength and unique properties for years to come.


The most popular product in the MSG range is the handmade slippers. It has good health benefits, especially for people suffering from arthritis and rheumatic diseases; as the slippers enhance blood circulation.Masego Moiloa the owner of MSG Designs has always been a fan of art, having studied music in 1996 at the Funda Community Training Centre. In 2001 she studied fashion design, later specialising in millinery, accessories and footwear.


Her relationship with Seda started off when she was part of the Department of Arts and Culture's Handmade Collection project; where Seda played a major role. From then on the relationship has grown in leaps and bounds. Contributing to the company's improved access to markets by exposing it to numerous trade exhibitions and fashions shows, notably Torino Fashion Week in Italy and the Leather and Footwear Expo in Sri Lanka.​


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