Carlos Fritz is an emerging fashion brand based in Port Elizabeth owned by Carlos Fritz. Carlos is originally from King Williams Town where his business started as a "one-man show" in 2014 with the owner involved in all aspects of the business including design, manufacturing and administration. After relocating to Port Elizabeth Carlos shared premises with another designer in October 2017, he decided to still operate solo however the business had challenges. After two years in the market Carlos Fritz was still relatively unknown, struggling with low turnover and breaking into the market. These were identified as key factors following an assessment by a Business Advisor at a Seda branch.
To boost sales and improve turnover Seda intervened by assisting Carlos with marketing his business to acquire a slice in the market. The interventions also included facilitating the development of marketing material (banner and business cards) and enlisting Carlos Fritz/p>
Following these interventions and an appearance at the Torino Fashion Week in Italy the business is showing positive signs with a 100% improvement in turnover from only R82 000 in 2016/17 to R162 000 in the 2018/19 financial year. Carlos has employed two more people, which will enable him to also focus more on other strategic aspects of his business including marketing and finance.