Thuthukani Paper is a Gauteng-based distributor of stationery products such as paper and ink to corporates, parastatals, lithographic printers and government departments. Ivan Dlamini is the co-partner and owns a 70% stake of the business. The major challenges faced by Thuthukani Paper, and for which they sought Seda's intervention, were limited budget for branding and the business did not have an online presence. Seda assisted the business with the development of a website and branding to distinguish itself in the market. The business' turnover improved by 112% from R 12 million to R 25.6 million.