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​MIJONA INTERNATIONAL

 

BACKGROUND

 

Mijona International was registered in 1986. The core business of Mijona is the manufacturing of cosmetics, namely perfumes and associated nail and beauty products for both men and women. Mijona also manufactures plastic moulded products for household use. The business is located in Botshabelo and the company has always focused on continuous improvement on product quality while maintaining affordability.

 

CHALLENGES

 

About four years ago, Mijona International re-branded their image to “Beauty is Affordable” and created a stricter quality system thereby attracting many new customers. Some of the customers provided contract manufacturing opportunities. Unfortunately, international brands in South Africa, like Revlon and Avon do not consider contract manufacturers who do not meet the basic ISO 9001 quality management requirement.

An assessment was conducted by Seda and the following challenges were identified:

  • The cashflow and the margin of safety was less than zero.
  • Return on assets was below industry standard.
  • Mijona could not access more attractive and lucrative markets because the company did not comply with quality standards. 

SEDA’S INTERVENTION

 

Seda’s help included the inclusion of Mijona in a trade exhibition. Seda also helped with the implementation of ISO 9001: 2008 and ISO 9001: 2008 certification. 

 

THE OUTCOME

  • The business turnover improved by 17% from R5.9 million to R6.9 million.
  • Mijona has been approved by Shoprite National Technical Manager to be listed on the Shoprite system for all provinces in South Africa.
  • Mijona received their first order in November 2015 for seven stores in the Western Cape and there are prospects in the future to supply to a total of 80 shops.
  • With ISO 9001: 2008 certification there is more structure within the business and with quality personnel checking products.
  • Service delivery to customers has improved using a new transport company.
  • The staff complement has increased by 60% from 30 to 48.
  • Staff has been trained on ISO 9001: 2008.