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Legaći Dry Cleaners and Laundry Services 

 

BACKGROUND

 

Legaći Superior Dry Cleaning and Laundry Services is a female owned and managed company founded in 2005 with several interests. In 2008, it streamlined these interests to focus exclusively on laundry and dry cleaning services. For three years thereafter, it operated under the Pressed in Time brand. On expanding and setting strategic goals, Legaći moved away from Pressed in Time to form Legaći Dry Cleaners and Laundry Services.

The business operates three laundromats and dry cleaning outlets and an industrial plant. It has strategic alliances with international institutions such as the Wedding Gown Association and the Dry Clean and Laundry Institute.

 

CHALLENGES

 

The business needed financial and quality management systems and stronger branding. There was a shortage of equipment, and stock and money were often stolen.

 

SEDA’S INTERVENTION

 

The small business assessment tool (SBAT) and a critical planning exercise (CPE) Indicated a need for promotional tools, followed by implementation of a financial management system.

An Incentive application for equipment was lodged with the Seda Technology Transfer Fund. A quality management system (QMS) was developed and Seda assisted in developing marketing tools to heighten brand visibility. A management system was developed to control all the business’ financial affairs.

 

THE OUTCOME

  • The company increased its footprint from two to four shops in 2014;
  • The annual turnover increased from R642 000 to R2 436 000;
  • Twelve new employees were brought on board; and
  • The financial side of the business is now running efficiently and the brand is more visible in the marketplace.