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JAY’S STEEL

 

RAMDIN’ STEEL COMPANY GROWS IN LEAPS AND BOUNDS

 

Jay’s Steel sells steel products and manufactures steel gates and palisade fencing for individual customers. It is a 100% black woman-owned business which is run by Mrs R Ramdin. Some of the challenges they face in their business are: lack of growth; losing market share/customer base and Inability to attract new customers; and lack of Quality Management system (QMS). Following Seda’s intervention, the business was able to Implement a Quality Management System which resulted in improved products. Improved products assisted with retention of existing customers and attraction of new customer through referrals. The company improved turnover from R17.4 million to R27.4 million. Nine more people have been employed increasing its employees from 27 to 36.