Started in 2015, Imvomvo Country Lodge is a 100% women-owned hospitality establishment which offers accommodation and conference facilities. Imvomvo Country Lodge boasts magnificent mountain and valley views, together with comfortable accommodation and fine dining. Built in the background of a rocky hill, Imvomvo Country Lodge is situated just about 2km from Phuti Juction (N2) along the route to Ntabankulu. The business needed assistance with: marketing as a new and unknown establishment; a Business plan and compliance with labour relations. Following Seda’s intervention visibility of the establishment improved with the development of corporate signage and stationary. The management of the establishment also Improved after a business plan was developed which resulted in R761 674 turnover in the first seven months of operation.