Exodus by Huyu was founded by Pfadzani Mphanama in 2007 as a close corporation. It is now based in Doornfontein, where it manufactures designer fashionwear and other garments including uniforms and traditional outfits. It also has interest in the wine industry, and bottles and brands wines produced by a vintner in Cape Town, for sale locally. The wines are growing in popularity, with the strongest uptake from Spar.
Seda conducted an e-marketing and branding development intervention, which increased business visibility, created greater interest in the brand and generated more orders. The increased demand could not be met on the company’s existing machinery and increased production costs, which further limited the ability to buy more machinery and hire more production staff. Pfadzani Mphanama again approached Seda for help.
TTF approved an incentive of more than R500 000, which enabled the business to commission additional production machinery. Simultaneously, a Seda-initiated QMS was implemented. The interventions necessitated a move to bigger premises and the employment of new staff.